Wine is one of the few business sectors in Italy to have shown signs of growth despite the global economic crisis, and Tuscany’s ever-more-popular Chianti Classico is among the country’s brands recording a profit.
The Chianti Classico consortium recently released data showing that Chianti Classico sales grew by 12 percent in 2012, mostly the result of exports, which account for approximately 80 percent of overall sales.
The biggest markets for the Tuscan wine are the United States, Italy, Germany, Canada and the United Kingdom.
The data was released by the Chianti Classico consortium at the Chianti Classico Collection, a preview wine tasting reserved for national and international journalists and trade professionals.
At the wine preview event, the consortium also unveiled a few new developments, among them the revamped Black Rooster, the wine’s signature trademark logo, and a new wine classification, Chianti Classico Gran Selezione, which will top the DOCG quality pyramid of wines produced in the Chianti Classico terrior, situated between Florence and Siena.
To see the redesigned logo and for more on the new classification, see www.chianticlassico.com.