Fabrizio Guarducci, president of the Lorenzo de’Medici Institute, believes language is at the core of our social, personal and cultural beings. In a new book he’s written, titled “La Parola Ritrovata” (translated literally to “The Word Found”), he explores the impact of language on our social and cultural relations. By transforming our language, we can, as the title suggests, Rebuild Mankind. The book, which was officially launched at this event held in the British Institute Library, is the first in a new collaboration between LdM and its publishers. This collaboration will eventually result in a series of books with similar themes.
La Parola Ritrovata may be purchased at local bookstores in Florence and is also available online at Amazon.com.