A Regola d’Arte @ Ferragamo Museum, Florence

The Ferragamo Museum is located in the Palazzo Spini Feroni, also home to the Salvatore Ferragamo company headquarters. This museum displays over 10,000 shoes created by Salvatore Ferragamo from the 1920s until his death in 1960. To celebrate the 100-year anniversary of the fashion house, the museum is hosting a special exhibit to honour the tradition and craftsmanship behind this historic brand.

Ferragamo Shoe Museum

Salvatore Ferragamo opened his first shoe shop on Via Manelli in the late 1920s. He began to handcraft fashion shoes for the wealthiest and most powerful women of the century shortly thereafter, modeling footwear for an array of high-profile ladies, ranging from Marilyn Monroe and Eva Peron to Greta Garbo and Kathryn Hepburn.

Salvatore Ferragamo

Despite the invention of machinery had started to take the place of artisans, Ferragamo insisted that machines would only be used for the most basic operations, and that 60 percent of the shoes would always be made exclusively by expert hands. The company has remained in family hands since Salvatore’s death in 1960.

To this day, his wife is honorary chairman, and his children are presidents, vice presidents, CEOs and creative directors. Even in the 21st century, the brand’s adherence to traditional artisan methods survives. All Ferragamo shoes are still 60 percent made by hand.

The exhibit, entitled A Regola d’Arte, lasts until May 7, 2011, and will feature the museum’s famous shoe collection, as well as never-before-seen photos of the Ferragamo family at work and the stars they’ve been dressing for generations.

Don’t miss your chance to experience the history of this fashion family and see quality Florentine artisanship, up close and personal.

A Regola d’Arte
Salvatore Ferragamo Museum
Via Tornabuoni 2
Until May 7, 2011

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