Trendspotting at Pitti Uomo 82

Innovative fashions, Italian style, creativity, and superior design: this year’s 82nd edition of the Pitti Uomo promises this and much more! Running from June 19 to 22 this summer, Florence’s fashion week will feature over 1,000 brands―374 of which are from abroad―that will showcase their 2013 men’s and women’s spring-summer collections.

As the world’s premiere platform for cutting-edge clothing and accessories, Florence and Italy will inspire imaginative, fashion-forward trends for both veteran and budding designers at this year’s Pitti Uomo.

During Pitti Uomo, brands give a preview to buyers and the press of their upcoming collections, they also host innovative events and fashion shows, receive awards and make waves in the fashion world. One of the most important special guests at Pitti Uomo 82 this year is Stefano Ricci, who held for the first time ever a fashion show of his collection in the Uffizi Gallery.

Guest designer at Pitti Uomo 82 is Maison Carven, the historic French fashion house that has renewed their brand with a strong contemporary identity through innovative designs and trends.

Picnic @Pitti 82

The theme for this edition of Pitti Uomo focuses on food culture, an issue fundamental to contemporary lifestyles and tastes. WonderFood Pitti is a special installation in the main pavilion that will encourage visitors to reflect on issues concerning sustainability, such as where and how the food we eat is grown and produced. Designed by Oliviero Baldini, the installation will feature a real fruit and vegetable garden, cultivated under the watchful eyes of 30 mannequin-like scarecrows wearing clothes designed for the occasion by a select group of Pitti Uomo exhibitors from around the world.

pitti people @ pitti uomo 82

Twice a year – in June and in January – the Pitti trade fair brings the world’s best dressed to Florence. With the Fortezza da Basso just steps from LdM’s main campus on via Faenza, you’ll see this trendy world up close: On the streets, in bars and restaurants, and in shops. So get out there and become a trend spotter!

For details on this and upcoming editions, see www.pittimmagine.com.

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